I’ve been thinking about writing this for a while, and based on a recent discussion on Facebook, I figured I should go ahead and do this.
First off, I will say I see it thrown around a lot that a given scene or venue or event is more or less welcoming. I’m not really convinced that it is an inherent trait of a scene so much as something very malleable. Over the past 2 years, I have, on various nights at our Thursday night dance, received comments that people felt like it was the most welcoming dance they had ever been to but also seen people walk out within 20-30 minutes having barely danced or engaged with anyone at all. I think the experience can be awfully subjective and all one can really do is try to improve on the overall experience.
I have been running the primary Lindy night in the Raleigh/Durham swing scene and playing with a number of options to turn the experience into one that is more welcoming across demographics. Much like in my dancing, I tend to think a lot of the things new and returning dancers are looking for are relatively inherent but easy to trip ourselves up on. The studio I run, The Lindy Lab, has given me a lot of opportunities to play with setting up a space to encourage socialization, so I want to share a few of the things I have tried, learned from, and am currently experimenting with.
Right Size Your Space
I have observed a curious phenomenon with dance classes where no matter what size the room is, the couples in rotation will always seem to move out towards the walls until they have as much space as possible between themselves and everybody else. The same often happens with dances, where people will expand away from each other until they reach a sort of equilibrium of space. Along these lines, I find there is “critical mass” of people that it takes to build energy in a space (without being too packed and going nuclear). If the space is too large for the number of people, it becomes easy for everyone to just seek their own comfortable space or group of friends, but when the available space is sized about right, a curious chemistry starts to take over.
For most of 2012, our Thursday dance was in a space that was too large. ~2000 sq ft. for an average of 30-40 people left a huge gulf of space that people would have to cross to go ask someone to dance, and made it more effort for people to interact. To counter this, we simply moved the chairs from the back wall about halfway into the room, creating a more intimate space and the energy of the night improved. This was an adjustment we had to make every week and sometimes several times in the night, but making sure the space was close enough to keep people from disconnecting tended to drive energy, not just on the dance floor, but also in terms of interaction around the edges.
Ask Me To Dance Table
I consistently hear people throw out the idea of having dance captains/ambassadors/courtesans/whatever to either seek out newbies or to be hunted down and asked for dances by them. For me, I like to be efficient, and the idea of trying to assign ambassadors each week or weed out the right people to hold up as ambassadors, struck me both as a lot of extra busy work and the sort of thing that was likely to end up landing in the laps of a small handful of folks most of the time. So rather than base the idea around people, I decided to base it around an area, specifically, a table with a sign on it that simply read “Ask Me To Dance Table.”
Not unlike a taxi stop at an airport, this creates a very egalitarian way to connect people offering a service (asking to dance) with people of any level wanting said service (to get a dance without having to ask). Anyone of any level can have a seat and be sought after by anyone who feels in a mood to currently do the asking. We put out “newbie guide to the swing scene” pamphlets as well, which offer tips on making friends in the dance scene and encourage them to try asking someone after they have been asked to dance. There is a pretty brisk turnover, and I rarely see anyone sitting there for more than a song before they are asked to dance (the only exceptions have been people who were painful to dance with or solely relied on the table to get dances). Plus if a few people are at the table together, it often emboldens one or two of them to ask one of their compatriots to dance.
Have a Seat, Make a Friend Area
While at any given time, most of us have periods of “OMGIWANTTODANCEEVERY SONG!!!!”, most dancers’ typical night goes something like “do some dancing, do some chatting, grab some water, rinse and repeat”. And sometimes we want to be among friends but don’t want to dance for one reason or another or are new and just want to observe, etc. So for a while, I tried out having a “Just Feeling Chatty Table” which did OK, gave newbies a place to hide for a bit without being total wallflowers, and gave the tired or overstimulated a place to crash but still be at the dance. This worked for a bit until I saw this video:
So, based on this video, I have changed the goal of that table from “feeling chatty” to “Have a Seat, Make a Friend” and am starting to stock the table with things which I feel engage a sense of childhood while also giving people something to do together (not all of of us comfortable just holding a straight conversation). So I have been getting things like Legos, Lincoln Logs, Puzzles and games that can be played a couple turns at a time and paused readily (like Connect Four or Checkers). This idea has just started to come together over the winter break, so I don’t have good data yet on whether or not it works, but I can say that generally when I have mentioned it, people are excited by the idea, and this has generally helped elevate the appearance of the dance from just being another “here’s music, now it’s up to you” dance to something that offers a sense of community.
Let People Make it Their Own
My goal as an organizer is to try to take things like the idea of an ambassador program and make occur in a way that feels seamless and natural. In essence, I believe that most people are naturally friendly, given the right circumstances, and my job is to try and create those circumstances, rather than asking people to be more friendly. By finding ways to lower the barriers to entry to talk or dance with someone, everyone can become an ambassador for the scene, including the new dancers themselves. My feeling is that if I empower people to be outgoing rather than tell them they need to be outgoing, there is less chance of people feeling singled out or burdened with trying to make someone else’s experience enjoyable. Rather, my aim is to try to even the playing field so that each experience becomes a shared one and each person’s input (regardless of their level, age, race, etc.) becomes an important and integral part of the stew.
As the name of my studio, The Lindy Lab, implies, all of this is an experiment and I am eternally playing with these ideas: putting tables in different places, feng shuing the room to fit the vibe of a given night and any number of other versions of poking at variables to see if they have any effect. I encourage anyone who is looking to make a scene better to think about the things you think will help, and then try to think of things you haven’t thought of before. I have seen the discussion of how to make dancing more accessible come up year after year and it often devolves into placing blame on one group or another. I will admit to having felt that way at times myself, but the more I have expanded my view and tried different things, the more I think that this is a challenge that is best solved by making it enjoyable for people to engage with each other and leveling the playing field to include everyone as equal partners in creating the community.
Comments on: "Engineering a Friendlier Dance Scene" (9)
I can’t agree enough about right-sizing the space. It was always a battle at Hot Club, financially and in terms of critical mass. In addition to moving all the tables in, we would also clear all of the chairs from the walls, otherwise people would move to the walls.
If I were to do it again I’d go for a space that is smaller than needed rather than a space that is larger.
I’m glad you’ve been experimenting with this stuff actively. I think it’s the number one thing you can do to improve a dances feel/attendance/energy level. Most venues that fail, simple keep everything the same as attendance dwindles.
At powerhouse blues in Philadelphia, at our old location, we also used the rows-of-chairs method to size the dance and lesson space…and I thought it worked really well. It was a big, expansive warehouse-like space, and our turnout was nowhere near the size to fill the whole room, but the dance space felt more cozy and I liked that.
Great ideas! We may try the ‘ask me to dance’ area in our scene in Athens, GA.
Could you do a survey to see the number of people who took advantage of the “ask me to dance” table, vs. the number of people who wanted dance but did not utilize that for whatever reason? I’m very curious how effective that table is in getting as many new/shy people to dance.
It would be possible to do a survey, but honestly it would be a very low priority right now as I have a lot of other projects at the studio that are more pressing. It would also be hard to get a significant number of responses at this point because the Thursday night dance is relatively small. If you are interested in doing a survey though, you could always ask one of your local dances to set up a table for a month or something and take your own survey data. I’d also be interested in the results.
Reblogged this on Generation: Swing and commented:
Interesting thoughts on a topic I have spent much time grappling with myself.
Great blog entry! have tweeted on dcherrang twitter feed. 🙂
Some fun history I found out about our local dance scene: Our dance hall we use for dances was built in 1917 and throughout time the dance hall picked up a tradition around the ’50s (according to my source) to put up pink twinkling lights overhead the “ask me to dance area”. It was a special area for the ladies without a date to go. The tradition died off in the ’70s.
After hearing about this fun tradition, we decided to bring it back last summer. We have seen some great dances emerge from this and an overall improvement of female dance morale!
We will definitely experiment with these other ideas to get more community involvement!
Excellent! I love the idea of putting some conscious shaping of the space and experience into play. Great ideas here for how to engineer a space for a community to come together.
I’ve found that events that feature food and drink often have a more communal vibe. Love the idea of a table with games…